2004–2014 were great, but everything has to end
It’s a sobering experience when you realize that over the past 16 years you’ve written at least 2000 posts you can put your finger on. I’m guessing if you throw in all the posts I wrote as a professional blogger and for clients over the years I’m pushing twice that.
…
You don’t like eavesdroppers in real life, why is online any different?
My experience with security and encryption goes back more than twenty years. I like to say it all started watching Crimson Tide , I was enthralled with the encrypted messages and confirming if the message was genuine with challenge keys. I tried to use PGP back then — tied into…
What Weight Watchers teaches us about motivation
I’ve had to keep an eye on my weight since my first (medically supervised) diet at age 13 (13 year olds aren’t supposed to have high blood pressure). My mom (also a nurse) helped me follow a Weight Watchers inspired diet and it worked. Now flash forward a few decades…
Make a plan, define a goal, and measure the results
There is a lot to starting off your content marketing program that starts off with throw everything against the wall and see what sticks. When you don’t have insight into what your audience would like, sometimes that’s the only option you have. …
Just a set of tools that if you master them, you can market anything
I’ll put a caveat here at the beginning — I’m a self-taught, gone through the fire, and still learning marketer. I started out as a scientist, then web developer, then blogger, then marketer. …
You can’t plan on it. You can’t create for it.
I see a lot of posts and tips on how to make your content go viral. Or how to get thousands of likes. Or shares. Or comments. I have a real problem with these posts. I believe these posts miss the point of marketing. They miss the point of what…
And by that I mean anything from blogging to podcasting to video
But mostly video and podcasting.
When I talk with people about their sites and their content plans — content plans aren’t strategies yet, they are ideas to get the ball rolling — folks often say something like “I’d like to start a podcast. Maybe do a video show too.”
To…
Content marketing isn’t solely about blogging or about words — It’s about connecting
If you had asked me ten, even five, years ago if your company should have a blog, I would have answered with an emphatic: Yes! But it’s 2018 and times have changed. Blogging and social media marketing has morphed and coalesced into content marketing and content marketing is more than…
Use a content calendar to amp up your content marketing strategy
I have been writing a good bit about, well, writing and creating content. I’ve talked about tools to write with, not to be afraid of writing crap when you write everyday, how to use mind maps for outlines, and creating a B2B content marketing strategy. …
If you don’t have these things, you don’t have a strategy, you’re just spraying and praying content.
Building a content strategy is an essential part of marketing today. Too often I’ve seen marketers go off half-cocked with their content marketing strategies. Too often I see marketers missing these three essential pieces of their strategy. And without these three parts your content strategy is no better than guessing.
…
